At Straight away we believe that responsible dieting can be better and you shouldn’t have to huff and puff for every pound you’re trying to lose. Thanks to Straight away losing weight is Funnier, Tastier and Easier.

Straight away is a Dutch brand, created with the help of weight consultants, orthomolecular nutritionists and dieticians.

Straight away wants you to be proud of the fact that you are dieting and working on a new you!

Straight away sees itself as the Ben & Jerry's of weight loss. Tasty flavors, bright and fresh appearance with funny quotes on the packaging such as "Stunning Sexy Strawberry", "ready for the beach peach" and "Looking sharp dark Chocolate